The difference between the right word and the almost right word
is the difference between lightning and a lightning bug.
Mark Twain
Precision in communication matters. The way we express our thoughts, ideas, and emotions can shape how they’re received and understood. A small shift in language can transform a message from ordinary to impactful, from vague to powerful. Words carry energy, and when chosen carefully, they inspire, clarify, and connect us in meaningful ways. Whether in writing, speaking, or leading, taking the time to find the most authentic and effective expression can make all the difference in how our message resonates with others.
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